BBDO JAPAN launched youth insight report: new vibrant target “Neo Mille”

Millennials are considered to “have no purchase intention” “negative and no passion” “given up on relationship”. However, this survey shows younger millennials (18y.o.~25 y.o.) have a very different set of values and attitudes to older millennials (26 y.o. ~ 35 y.o.).

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In this report, we named younger millennials with new sense of values as “Neo Mille” and suggest new marketing communication to prompt their purchase intention.

Many clients have already enjoyed the context and insight of this presentation. And even Campaign Japan also found much to comment on.

https://www.campaignasia.com/article/positive-acceptance-a-reinterpretation-of-japanese-millennials/443271

If you would like to know more about “Neo Mille”, then please get in touch.

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