“Hiroshima Cat Street View – Onomichi,” which was produced by I&S BBDO inc. Group (President & CEO: Kazutoyo Kato, head offices: Chuo-ku, Tokyo, BBDO JAPAN/ I&S BBDO/BBDO J WEST) and Koo-KI Co., Ltd., has been awarded a Gold Medal at the Warc Prize for Asian Strategy 2016, held in November 2016. Out of 4 Gold Medals available, this was the only campaign to be awarded by a Japanese advertising company.
The Warc Prize is an advertisement award for the Asian region launched as part of Warc’s activities to provide marketing information to global markets. This award accepts applications for advertising agencies and marketers that operate in Asia.
The award-winning “Hiroshima Cat Street View” is part of Hiroshima Prefecture’s “Kanpai! (Cheers) Hiroshima — Look! — Eat! — Drink!” tourism campaign that has been ongoing since June 2015. Using the city of Onomichi in Hiroshima Prefecture as its subject, it is the world’s first digital map seen from a cat’s sightline. It allows users to experience not only the tourism spots of Onomichi but also interesting shops, hidden views and other little-known delights along the city’s backstreets from the viewpoint of cats (15 centimeters above ground) who know the city well.
As approaches to enjoyment of travel become more diverse, this service was produced to satisfy the wishes of travelers hoping to get a little more out of their excursions by moving off the beaten track. Having been covered by more than 400 media agencies in Japan and overseas, it has been successful in adding a new “perspective” to travel enjoyment in Hiroshima.
Following on from the success of the “Onomichi” edition, the “Takehara” edition set in the city of Takehara in Hiroshima Prefecture, was released on September 1. This allows users to experience the beautiful charm of Takehara, also called “Small Kyoto in Aki,” via the world’s second digital map from cat’s eye view. The site can be accessed from the “Kampai Hiroshima Hikkyo Tours” homepage.
Kampai! Hiroshima Hikkyo Tours URL
【Hiroshima Cat Street View】
Planning and production： KOO-KI + I&S BBDO Group (BBDO JAPAN/I&S BBDO/BBDO JWEST)
General Director Kan Eguchi
Producer Masami Shimamura
Producer Yuki Ebisu
Executive Creative Director Masaki Honda
Content Development Group
Planner Tatsuro Kumaki
Planner Kenta Takagi
Planner Takeru Nagasaki
Art Director Yoshiyuki Kaneko
Account Producer Hironobu Taniguchi
Communication Design Group
Communication Director Daisuke Sasaki
Communication planner Susumu Yamamoto
Digital Communication Design Group
Planning Director Tomohiro Hikawa
Senior planner Yoshihisa Osaka
BBDO J WEST
Sales department No.3
Account Executive Takeda Shunsuke
Regarding the detail, please refer to the attached PDF File.