I&S BBDO Inc., part of BBDO Worldwide and a member of Omnicom Group Inc., has announced the appointment of Tsuyoshi Endo as Executive Director responsible for Media Group. Endo takes over from Masayuki Kadokura, Managing Director of the Media Group, and will manage the entire Media Group which is comprised of television, radio, newspaper, magazine, OOH and interactive. He will report to Masayuki Nozoe, President & CEO of I&S BBDO. The appointment is effective March 30th, 2009.
Tsuyoshi Endo has more than 20 years of experience in advertising industry where he has mainly engaged in media planning and buying business. Having developed his career at several different agencies such as Asahi Tsushinsha (currently ADK), Endo has held management positions such as Managing Director and Managing Partner of Mindshare Japan since 1999. He also has an experience as an advertiser working for McDonald’s Japan. He joined I&S BBDO on February 1st, 2009.
Masayuki Nozoe, President & CEO of I&S BBDO, said, “Under the current drastic changes in media, I am confident that Endo’s knowledge and expertise as a specialist in this field will enable us to further strengthen our business platform to adapt to change. With Endo on board, I also expect to accelerate the realization of the most effective and efficient media-neutral marketing communication that I&S BBDO promotes to our clients.”