I&S BBDO won the Silver in Print category at 2009 Japan B-to-B Advertising Awards, for the CSR campaign of Mitsubishi Heavy Industries. This was a part of their CSR campaign featuring environmental technologies and activities developed at three of their local business locations.
The campaign was uniquely designed to promote community-based and employee involved initiatives: our creative director and strategic planner provided a workshop at each location and their employees made rough ideas of advertising such as graphics and copies. Based on their plan, our creative team developed and implemented creative works. This unique initiative has been highly recognized as a new approach of bottom-up CSR activities.