COMPANY

CORPORATE PROFILE

Corporate Name
I&S BBDO inc.
Head Office
Harumi Triton Square X, 1-8-10 Harumi, Chuo-ku, Tokyo 104-6038,Japan T. 03-6221-8585 F. 03-6221-8791
Representative
Kazutoyo Kato
Established
june 5th,1947
Our Services
•Branding and marketing communication, consultation and execution
•Strategic planning services
Gaining consumer insight, R&D, and planning of marketing communication and strategies
•Integrated media services
Planning and buying of space in various media including TV networks, radio, newspapers, and magazines for marketing communication Creating and implementing new media for original marketing communication
•Diversified promotion and communication services
Sales promotions, event planning and execution, PR, interactive communication, direct marketing, store design and floor planning, and all of the non-mass-media-based marketing solutions
Subsidiary
BBDO JAPAN Inc. BBDO J WEST Inc.
Employees
(Consolidate)400

BOARD OF DIRECTORS AND OFFICERS

Board of Directors and Officers
Chris Thomas
Chairman
Kazutoyo Kato
Representative Director
Yoshihiro Nagai
President
Keoy Soo Siong
Chief Financial Officer
Kazuo Kano
Finance Director
Yoshio Okubo
External Director
Representative Director Chairman, Nippon Television Holdings, Inc.
Representative Director Chairman & Chief Executive Officer,
Nippon Television Network Corporation
Takao Tsutsumi
Director
President, Sezon Museum of Modern Art
Statutory Auditors
Yozo Matsuda
External Auditor
Senior Managing Director, Advertising, Culture & Sports Projects,
The Yomiuri Shimbun
President, Publishers, Chuokoron-Shinsha, Inc.
Executive Directors
Mitsuo Yoshimura
Executive Director(Account Planning)
Genjiro Nagata
Executive Director(Account Planning)
Hiroshi Horie
Executive Director(Account Planning)
Kenji Kuboshita
Executive Director(Account Planning)
Kaoru Matsui
Executive Director(Media)
Kohei Matsui
Executive Director (Creative)
Daisuke Sasaki
Executive Director (Planning)
Tomohiro Hikami
Executive Director (Digital communication design)
Tomoya Ishiada
Executive Director(Branch)

CHRONOLOGY

1947 Jun.
Established Dai-ichi Advertising
1986 Oct.
Merged Dai-ichi Advertising and SPN to form I&S
1998 Mar.
 Formed a capital tie-up with Omnicom Group
1998 Jun.
Formed a business partnership with BBDO Worldwide
2000 Apr.
Changed agency name to I&S BBDO Inc.
2002 May
Established a subsidiary BBDO J WEST
2004 Jan.
Established a subsidiary NYX Proximity
2008 Oct.
Changed agency name from NYX Proximity to Proximity Japan
2009 Dec.
Appointed Kazutoyo Kato as President & CEO
2015 July
Proximity Japan changed its registered name to BBDO JAPAN Inc.
2019 Mar.
Appointed Kazutoyo Kato as Representative Director and Yoshihiro Nagai as President

HEAD OFFICE(TOKYO)

Harumi Triton Square X, 1-8-10 Harumi, Chuo-ku, Tokyo, Japan 104-6038

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